Support the digital acceleration in I-DDM (Individualised Data Driven Marketing) campaign design, set-up, and ROI measurement in order to generate insights, leverage marketing and communication technology to deliver customized communication to the right consumers, at the right time, in the right place, with the right content – to ultimately drive increased sales

To mine existing and historical data ( e.g 1st ,2nd , 3rd party data sources) for deeper consumer understanding

Using statistical tools to create and further enhance input for audience segmentation to allow more effective personalized campaigning

To ensure that ROI is measured by applying techniques such as A/B testing, sales uplift modelling,

To identify local measurement approach based on available data sources and prepare structured/unstructured large data sets for testing and modelling purposes

Determination of potential sales impact following agreed framework and using available benchmarks

Driving and owning in-flight optimization based on preliminary sales results

To capture outcomes of and generate insights on local iDDM campaigns. Share within global iDDM community to enable best practise learning

Active participation within the global iDDM community, embracing share, learn and reapply principles

University degree in business administration, marketing, communication sciences or similar

First experience in an analyst role in FMCG or retail or agency side in tech or media

Ideally good understanding of typical FMCG data sources (grocery, shopper & consumer panels)

Knowledge of marketing tech stack

Creative thinking and abilities to grasp and acquire complex issues quickly

Data mining and wrangling skills including tools like Alteryx, PowerBI and advanced Excel

Working knowledge in statistics and ideally in using tools like R and Python

Excellent communication skills and team player who likes to work cross-functionally

Strong ownership and efficiency

Business fluent in spoken and written German and English

An environment characterized by mutual respect, trustful cooperation and fun at work

A code of conduct supporting equal opportunities, individual and cultural diversity and integration

A culture that contains personal development as a strategic part of our success

The opportunity to actively shape processes and being involved in decision making

Focus on health and safety

Flexible working hours in order to balance work and private life

A modern office in Berlin Friedrichshain